Jukka Pellinen

Limitations often lead us to a more precise ends in creative processes. Clean lines, deliberate color choices, features that lend themselves towards everyday wear. By cutting back, we find ourselves not unlike 20th century graphic designers. Limited by the mediums of the time, these designers found strikingly brilliant solutions when challenged with conveying complex ideas. These modernist inspirations help guide us towards radically uncluttered and elegantly simple solutions.