Our Brand Story

vowels is a made-in-Japan alternative-luxury brand by Creative Director Yuki Yagi. vowels aims to provide elevated essentials for daily life - real streetwear - designed with the highest quality fabrics and materials sourced in Japan. The guiding spirit for vowels follows the Japanese philosophy of Shu Ha Ri (守破離), wherein one must master the fundamentals of a creative practice before breaking those rules and reconceiving the form. The vowels Showroom and Research Library, located in New York City at 76 Bowery, is open Monday to Friday, from 11AM to 7PM. Appointments can be made here.

Vowels Showroom & Research Library
76 Bowery, New York NY, 10013

By Appointment Only:
Mon - Fri
11am - 6pm
Book an Appointment