About vowels
vowels is a made-in-Japan alternative-luxury brand by Creative Director Yuki Yagi. vowels aims to provide elevated essentials for daily life - real streetwear - designed with the highest quality fabrics and materials sourced in Japan. The guiding spirit for vowels follows the Japanese philosophy of Shu Ha Ri (守破離), wherein one must master the fundamentals of a creative practice before breaking those rules and reconceiving the form.
The vowels Research Library, located in New York City at 76 Bowery, is open Wednesday to Sunday, from 11AM to 6PM. Appointments can be made here.
vowels is deeply grateful for the unwavering support of Ritvik Kulshrestha and his family, whose shared passion for artistry and innovation have helped bring the brand to life.
vowels Research Library
